Webinar on Collective Impact & Community Engagement

Posted on January 15, 2015

Collective Impact

Join the UNCG Institute for Community and Economic Engagement and the United Way of Greater Greensboro on January 20, 2015 from 1:00-2:30pm for a viewing party as we livestream the webinar  “It’s About the Community: Why Community Engagement and Process Matter in Collective Impact.”

Have lunch plans? Prior to the webinar at 12:30pm, UNCG and the United Way will co-host a meet and greet, where members of community organizations and faculty/staff may learn about each other’s work and brainstorm ideas for collaboration around community-identified priorities. Bring your lunch!


What: Webinar: “It’s About the Community: Why Community Engagement and Process Matter in Collective Impact.”
When: Tuesday, January 20, 2015.  Lunch: 12:30-1:00pm.  Webinar: 1:00-2:30pm
Where: United Way of Greater Greensboro (1500 Yanceyville Street, Greensboro)
For more information: contact Kristin Medlin (kdmedlin@uncg.edu) or Sarah Glover (sarah.glover@unitedwaygso.org).

Webinar Description

Collective impact efforts are often discussed in terms of organizations or sectors, such as business, nonprofit, government, and philanthropy. What is often left out of the discussion is the community itself, even though it is a critical factor in the long-term success of collective impact initiatives. The community includes the individuals, families, networks, and organizations who will be affected by the initiative and who participate in it, but who are not usually considered to have active leadership roles in creating community solutions. It includes, for example, people directly affected by the problem, as well as social service organizations that may not be initially represented on steering committees or working groups.

This webinar explores why it is important to involve the community actively, how it can be done within a collective impact initiative, and the challenges and pitfalls of engaging the community.

This discussion will further explore the themes discussed in the article, Roundtable on Community Engagement and Collective Impact.


  • Richard Harwood, Founder and President, The Harwood Institute for Public Innovation
  • Albert Maldonado, Program Manager, The California Endowment
  • Stacey Stewart, U.S. President, United Way Worldwide
  • Martin Zanghi, Director of Youth and Community Engagement, University of Southern Maine Muskie School of Public Service
  • Sheri Brady, Senior Associate for Strategic Partnerships, the Aspen Institute Forum for Community Solutions (Moderator)

About the Collective Impact Forum  
The Collective Impact Forum, an initiative of FSG and the Aspen Institute Forum for Community Solutions, is a resource for people and organizations using the collective impact approach to address large-scale social and environmental problems. We aim to increase the effectiveness and adoption of collective impact by providing practitioners with access to the tools, training opportunities, and peer networks they need to be successful in their work. The Collective Impact Forum includes communities of practice, in-person convenings, and an online community and resource center. Learn more and join the community at collectiveimpactforum.org 


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